Benefits of Exhibiting
Exhibitions and events play a vital role in the marketing mix and make business sense. They are dynamic, cost-effective and unique, enabling visitors to listen, touch, feel, smell and taste - things that the internet, television, a leaflet or a newspaper advert just cannot achieve.
In 2011 over 1,500 people attended the National Career Guidance Show at Wembley Stadium. The National Career Guidance Show North, a one day show held in 2011 in Leeds, attracted over 750 people.
In a exit poll visitors to the National Career Guidance Show gave the following feedback:
• 84% thought the overall visitor experience was good or excellent
• 90% found their visit worthwhile and beneficial
• 90% would recommend visiting NCGS to a colleague
• 79% rated the seminar programme as good or excellent
• 74% would visit the event again next year
• 86% stayed at the event for over two hours
• 35% had visited the event in 2010
By exhibiting at The National Career Guidance Show your organisation will be able to meet these highly motiviated and engaged visitors, career advisory professionals from schools, colleges, universities and government agencies.
You will benefit by:
• Developing links with visitors in the career sector who will promote your organisation to their colleagues
• Gaining valuable contacts within schools, colleges, universities and other professional organisations
• Increasing brand awareness of your organisation
• Launching new products and services
• Networking with visitors and other exhibitors
• Promoting your organisation and your career sector, courses and job opportunities
What exhibitors in 2011 said about the National Career Guidance Show:
“The event was well planned and contained a large number of excellent providers. Very informative and a good networking opportunity.”
Fanuel Gebrekirislos, ADC College
“Wonderful events staff, very friendly. Lots of interest.”
Jamie Dunn, US - UK Fulbright Commission
“With the vast majority of visitors being career advisers hopefully this will be reflected in the career advice liiterature being displayed in learning establishments throughout the London area.”
Specialist Recruiting Team, RAF
“It's been a fun and enjoyable event, speaking with various guidance staff and informing them of the benefits of a career in accounting and finance through the AAT's qualifications.”
Dan Pereria, AAT
“This event attracted many careers and information advisors who were keen to learn more about us and who were also collecting information for colleagues. This allows us great exposure to key people who can keep advising future students.”
Anne Philpott, Roehampton University
“Excellent 'one stop' shop for all things careers.”
Jason Owen, Cascaid
“Fantastic opportunity to meet with representatives of schools and careers guidance organisations to discuss more about what we do.”
Valerie Pennant, InTraining
“A great opportunity to meet key careers staff and inform them about developments in the NHS.”
Alan Simmons, NHS Careers
“A busy and interesting event. We feel that we have given our association good exposure to careers advisors.”
Laura Sack, Association of Building Engineers
“The event proved a very beneficial opportunity to promote our careers in sport website to relevant people in the industry.”
Harvey Grout, Careers in Sport
"Representatives from The Fashion Retail Academy had some really useful conversations at the National Career Guidance Show last week about our new course offerings for students aged 16+. The show proved invaluable for ongoing awareness and promotion of the Academy."
Helen Balfour, Marketing Manager FRA
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