We have an extensive promotional campaign in place to ensure that we are able to attract an estimated 5,000 day visitors and 600-800 evening visitors.
The marketing campaign will include regular direct mail, email marketing and telephone contact with every school, college and youth group across the West Midlands. Additional marketing will include advertising and editorial coverage across newspapers and radio, website and email marketing, outdoor advertising, PR and a poster and leaflet campaign.
We will provide financial assistance towards the cost of coach or other travel for groups.
Skills West Midlands will be supported and promoted through Local Authorities, Connexions and other organisations.